OVERVIEW

A scalable email design system built across dozens of client accounts, covering modular templates, full campaign designs, and style guides that enabled consistent, high-performing lifecycle creative at scale.

THE WORK

Built and managed the lifecycle email creative service from the ground up, developing a modular design system that standardized how email creative was briefed, designed, and delivered across a large and varied client base. The system reduced production time, improved consistency, and created a repeatable framework that designers across the team could execute against independently.

IMPACT

Scaled across dozens of client accounts, improved output consistency, and established the creative foundation and operational standards used across the broader design organization today.