OVERVIEW

Built a LATAM-based design team from the ground up and reworked the full creative leveling framework, creating a structured, scalable team model that improved output quality, retention, and career growth across the division.

THE WORK

Sourced, hired, and onboarded a full team of designers based in Latin America, then built the infrastructure around them. Defined roles, leveling criteria, account ownership models, and growth pathways from content producer through associate art director. Simultaneously reworked how the broader creative team was structured, creating clarity around who owned what, how designers moved up, and what success looked like at every level. The result was a team that executed consistently, retained talent, and had a clear path forward.

IMPACT

Full LATAM team built from zero. Leveling framework adopted across the creative division. Improved retention and career development across design, production, and strategy functions.