OVERVIEW

As the number two in Power Digital's creative department, I work alongside our Head of Creative to oversee the full creative organization. That means setting quality standards, driving AI adoption, and building the operational infrastructure that keeps a large and complex creative team running at its best.

THE WORK

My scope covers the full creative department. I directly oversee the design team, editing team, and production, and co-oversee the creative strategy team. I partner with division leads, division heads, and VPs across the organization, setting creative quality standards and goals that run across every division. I also work with the C-suite on the future state vision for the creative team and where the organization is headed.

On the operations side, I own the systems and standards that govern how the team works. That includes SLAs, timelines, project management standards, scoping, pricing, and hiring processes across the creative department. I work closely with our operations team and project managers to implement and maintain these at scale.

As the creative team's representative in R&D, I sit at the intersection of creative leadership and innovation. I work with our product and innovation teams on AI integration, new service development, and new offerings like generative AI. I find where the team is losing time, build systems to fix it, and translate emerging technology into tools the team actually uses.

One example of team building in practice: I built and scaled a LATAM-based design team from the ground up, defining roles, leveling criteria, account ownership models, and growth pathways. That model has since informed how we structure and develop creative talent across the broader organization.

IMPACT

Full creative department oversight across design, editing, production, and strategy. Operational standards including SLAs, scoping, pricing, and hiring owned and implemented division-wide. LATAM team built from zero with a leveling framework adopted broadly. Active AI and generative AI integration across the creative organization driving measurable efficiency gains.