OVERVIEW

A custom Figma wireframe kit that eliminated the Google Doc phase of the landing page process entirely, reducing cycle time from 9 days to 2 and cutting rework by 68%.

THE WORK

The old process was broken. A brief would arrive as a long-form Google Doc, get passed between tools and teams, accumulate contradictory feedback, and arrive in Figma days later with half the decisions still unresolved. Built a library of 80+ pre-built wireframe sections across desktop and mobile, organized into 8 categories, that became the single working surface for briefs, feedback, and delivery. Content strategists wrote directly in Figma. Reviews happened in context. Handoffs became a link, not a translation.

IMPACT

4 stages collapsed to 3 · 9 days to 2 days cycle time · 3 tools to 1 · 68% reduction in rework